UEFA EURO 2024: Brand Identity Unveiled
Official Logo Depicts Henri Delaunay Trophy
Simple Geometric Shapes and Text Used in Design
The brand identity for UEFA EURO 2024 was unveiled at 2024CEST this evening at the Olympiastadion in Berlin, Germany, where the tournament will be held. The official logo was unveiled on October 5, 2021, during a ceremony at the Olympiastadion in Berlin. The logo depicts the Henri Delaunay Trophy, the award given to the winner of the UEFA European Championship. The logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright. However, the logo is still an important part of the brand identity for UEFA EURO 2024. It will be used on all official tournament merchandise, tickets, and marketing materials. With less than 1000 days to go until UEFA EURO 2024 kicks-off, the unveiling of the brand identity is a significant milestone. It marks the beginning of the tournament's marketing campaign and helps to build anticipation for the event.
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